90 Percent Of All Home Based Businesses Are Failing
Many home based businesses are failing. Studies show 90 percent of all home based businesses are failing to make any profit. There are many reasons for this. I believe everyone from the companies to the home business owners are at fault. Many people are afraid to join or start a home business because of all of the negative publicity going around. Many people who have actually started a with a business have lost lots of money but at the same time many people have also made a ton of money with these types of businesses. I will separate the myths from the facts in this article and explain what is really takes to be successful with these types of businesses. Hopefully this will put to rest any fears or questions you may have about the home business industry.
Like anything else in life you will alway’s have a few bad apples ruining it for everyone else. And this is what has happened in the home business industry. There have been a few companies who had one purpose and that one purpose was to scam hard working and decent people out of their money. Once this happened of course word spread and a therefore a bad rep was given. Another thing that has hurt the home business industry is bad advertising. Some companies make promises they cannot deliver on. For example make $100,000 a year only working 10 minutes a month. Claims like this are completely untrue and many people have been burned by companies proclaiming ads like that.
But it is not entirely the companies fault, either. This maybe something you are not used to reading or hearing but it is also the faults of the people looking to join or start a home business. Most business owners will not tell you that since they are looking to sell you something, so they tell you everything you want to hear. I will be very blunt, many people looking to go into this industry are looking for the quick fix. They are looking to make money overnight. Many will give up after one month of trying to get a business off the ground. Now as a business owner myself, I think that is crazy, quitting after a month is ridiculous. You have to give your business a chance to succeed by sticking with it and working it daily.
Over 90 percent of home based businesses fail because many people come in with the wrong mentality. They come in thinking they will get rich quick by only working 10 minutes a month. Some of the companies in this industry also do not help out since they make such claims, like work 10 minutes a month and make 6 figures. Building a business for yourself can be one of the greatest things you can do for yourself but you must understand a business takes time and work to build. It does not happen overnight. If you are willing to put in the work and stick through the ups and downs you will find yourself enjoying a life of wealth and abundance.
21 Things You Must Do To Stay Competitive In The 21st Century
We have seen in the previous article “It is a Dog Eat Dog Nonprofit World” that the romantic and idealized notion that many of us carry around that the nonprofit world is a better place to be, may be flawed. Instead of cooperation, we encounter competition; instead of collaboration we encounter self-will; and instead of dedication to mission, we find adoption of cut-throat business practices.
There are, however, many ways that a nonprofit can thrive in this environment. It means acknowledging that the resources of philanthropy are a finite amount of money. It entails a commitment to recognize opportunities and develop strategies for turning them into successful projects.
Here is a checklist of stratagems to consider.
1. Fundraise twelve months a year, not just in November and December.
2. Sponsor fundraisers that can be repeated year after year, and which people look forward to.
3. Disarm your competition by joining with them in joint ventures where you all benefit by creating a better overall charitable climate.
4. Start using some proven techniques from the commercial sector to attract and retain talented personnel.
5. Become actively involved in your professional associations, whether they are fundraising associations, or “trade” associations.
6. Be the leader in initiating a collaborative meeting of the nonprofits in your market area. Host the first meeting at your offices, and get commitments from the attendees to attend regular conferences in the future. Better the devil you know.
7. Join fundraising programs that give your organization a unique offering, and provide a needed service to your constituency.
8. Try thinking more as if you were in the commercial sector competing for people, money, sales, recognition, and providing superior customer service.
9. Upgrade your office equipment to provide the efficiencies that will allow you to save money by making everybody’s job easier.
10. Redo your website to reflect your comfort with technology.
11. Hold regular meetings with your community to get their observations about how you are doing, and their suggestions about what other things you could do.
12. Use technology to network. Join online social networks like LinkedIn and Care2.
13. Play fair with your competition, and be direct with them when you think they have not played fair with you.
14. Position your organization to develop and promote your brand.
15. Develop a short term and a long term strategic plan that includes a chapter on how you are going to survive in this new highly competitive environment for nonprofits.
16. Consider partnering with companies in the commercial sector for your mutual benefit.
17. Re-evaluate how you look at activities which might be considered unrelated to your specific mission.
18. Update your accounting program to allow you to monitor projects, programs, employees, and growth.
19. Associate your organization with good outside talent, including accounting and legal.
20. Be alert to situations which would warrant the issuing of a public service announcement for free inclusion in newspapers, magazines, radio stations, and TV.
21. Become known as a good citizen by sponsoring open meetings, adopting a section of road, or providing free services in the schools.
According to the Urban Institute, the ranks of registered nonprofits have swelled from 1.2 million to 1.4 million, up 17 percent in the last five years. Some of those new nonprofits have your organization in their sites. Additionally, with the diminution of funding from the Federal Government, nonprofits have to scramble just to stay even. Some may do so at your expense. That makes it urgent that you look at yourself as existing in a competitive world, and that you make plans to address it.
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can’t get listed at the top, indirectly get to the top.
How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.
The most expensive way would be to buy ad space on those web sites. If you don’t want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.
1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.
2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.
3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you’ll indirectly be at the top of the search engines.
4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.
5. Ask the owner of the web site if they would want to trade advertising. If you don’t get as much traffic as they do, you could throw in some extra incentives.
6. Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.
7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy.
8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.
9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.
10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.
10 Viral Marketing Strategies To Try
Viral advertising and viral marketing are popular means of allowing people to freely pass along or distribute your free product, service and / or information to others. The main viral concept is that you include your targeted ad with the freebie so that hopefully a percentage of the recipients will read your ad and order paid products and services from you at some point in the future.
To help you kick start some viral campaigns, here are 10 viral marketing strategies:
1. Give other people the right to reprint your articles. They can use them on websites, in ecourses, guides, ezines, print newsletters, magazines, reports, ebooks and more, so in your resource box or byline at the end of the article, include permission for others to reprint the piece, keeping the resource box intact.
2. Set up an online forum or discussion board with your banner ad at the top and share it with others who do not have anything similar for their sites. Invite forum subscribers to link up in a similar manner.
3. Create and package a special report, an ebook, learning series or other item from time to time, and insert your ads in all of them. Invite your clients, prospects and others to include these specials as freebies or free bonuses for their own clients, prospects, members and others.
4. Set up free web sites on your server and include your company banner with link somewhere on the page for promotions. Then give away the free space, requiring people to keep your banner ad in place in exchange for the hosting service at no charge.
5. Set up a free link directory. Then invite others to add their links to your directory in exchange for a return a link back to your directory site.
6. Offer some type of free online service like free 5-minute consulting sessions or e-mails, search engine, domain or RSS submissions, etc. Then invite others to share these services with their subscribers, website visitors and others.
7. Create or outsource the creation of new software. Brand it. Then invite people to give it away free to others.
8. Create or outsource the creation of some awesome web site templates and / or graphics. Brand them. Then invite people to use them and give them away free to others.
9. Create or outsource the creation of an ebook, report or other info product. Brand the content with your ads. Then invite others to insert their own free ads in exchange for promoting the item(s) to their lists, in their ezines, on their websites, etc.
10. Once again, create or outsource the creation of an ebook, report or other info product. And brand the content with your ads. This time simply give the item(s) away, and invite recipients to also give the item(s) away.
So kick start your own viral campaigns. See what works best for your products and services, and then repeat accordingly with new campaigns all year long to keep a healthy flow of leads coming your way.
10 Tips For Choosing Athletic Shoes
There are 10 Tips for Choosing Athletic Shoes that people tend to consider very carefully, when purchasing athletic shoes at any reputable dealer, at any location throughout the country. The first tip in the advice list for choosing this special type of shoes is that, you must consider support. This if offered in the tightness in the sides of the shoes, when they are laced up through top-hole enclosures and tied together bindingly with cotton laces.
The second tip of 10 Tips for Choosing Athletic Shoes is that you must consider arch support when wearing these athletic styled shoes. With the great impact that these shoes receiving during sports events, there is tremendous pressure placed on the bottom of the foot. Without proper support, there is a likelihood of getting damage to the arch support on the bottom of your foot and at the Achilles heel area of the foot.
The third and fourth tip of 10 Tips for Choosing Athletic Shoes would have to be combined, with style and accessorizing complimenting each other. There are many athletes with their own designer branding on the sides of each shoes. The styling features can focus on such things as air that is pumped into the shoe for stability of the foot, or through air that is built-in to the solid bottom of the shoes for enhanced spring action ability. With accessorizing the shoes with designer brands, you will be a walking fashion statement.
The fifth tip of 10 Tips for Choosing Athletic Shoes would be comfort. There are many shoes that simply are not made to fit on everybody’s foot and if they are forced to fit the wear, the athlete will have less performance during games and they will simply be uncomfortable.
The sixth tip of the list of choosing this special type of shoes would be price. There are a variety of quality athletic shoes on the market to fit any type of style and budget. Another tip, the seventh, would be to consider each brand that is available on the market and make your own personal choice. The fabric content that each of these branded shoes are made of, should be considered the eight tip of the 10 Tips for Choosing Athletic Shoes. If it is cheap and shoddy fabric content they will fall apart in the washing machine. The age of the wearer should be considered at the ninth tip, with frequency of use being considered at the tenth tip in the 10 Tips for Choosing Athletic Shoes.